For Authors: Email Marketing Companies Compared, Pt3 : Launching a new release!

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I am a little late on this post, but it relates to my marketing strategy used back in June with the release of my 3rd book, Buried Lies. In this post, I plan on mostly focusing on using 99cents as a strategy for a new release, as well as discussing/comparing the email marketing companies I used to spread the word for the new release.

So, for the first time I decided to make my new release 99cents for a limited time. I saw a lot of other authors using this strategy, which helped get them great sales/ranking, so I thought- what did I have to lose?

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Part 1 of the plan: Include an extract from Buried Lies in my other books with a note that the book is at a special preorder price of only 99cents (before going up to $2.99). I put the link to buy directly before and after the extract. I also mentioned to my readers they can get all of my books at only 99cents when they’re released–so they might want to sign up for my email newsletter, so they’ll be the first to learn when my books are a/v for preorder or just released. (Note: Smashwords- you cannot mention price in your books, so I noted it is on sale for a limited time. Amazon- you can note the price of 99cents).

Part 2 of the plan: Preorder blitz – Had a blog company advertise (this to me was a waste of time) & I emailed my subscribers & boosted a post of my Facebook page. A lot of traffic was driven to my Amazon page, which prompted Amazon to quickly add the “customers also viewed…”- and I believe this adds some legitimacy. Once I had enough preorders–it switched to “customers also bought”.

I use a bitly address for the links in connection to my extracts in the back of my book to track how many people are taking action and (assumption is)- then preordering after reading the extract. Most of my preorders were from the extract. I had about 5xs the number of preorders than my other books- most likely because I’d begun to build a fan base (coupled with the seductive 99cents offer).

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Part 3 of the plan: Sign-up for email marketing companies for the week of release. Plus, I had a 2 week blog tour set up (I do this for reviews, not for sales… but now Amazon has begun to remove reviews related to blog tours–more about this in my next post)…

I chose Monday as the release date so I could maximize advertising for the entire week (normally Tuesday is the release day). My preorders credited to the day before (Sunday).

**Note: You need to meet the review/rating requirements on your backlist for most of these companies to feature a new release without any reviews**

Monday- Myromancereads.com ($90)

Tuesday- Fussy Librarian (2 categories) $24

Wednesday- Book Gorilla ($50)

Thurs- Bargain Booksy ($70)

Fri- E News Reader Today ($45-50)

*One day I had ERomance/Manybooks– I just can’t remember which day.

Note: PAIDAUTHOR- Great website, which gives coupons for some companies & offers real numbers about results: http://www.paidauthor.com/

THE RELEASE & ranking of above companies + results:

I don’t have individual numbers on hand, but in the 6 days I advertised, I generated about 1,000 sales across retailers. This was def. the best launch I had. Now, the royalties are only 35cents on Amazon (60cents on others), but the great thing was I began selling the other books in my series on a regular basis without any advertising.

Best results in order.

  1. Myromancereads
  2. ENEWSREADERTODAY)
  3. Bargain Booksy
  4. Book Gorilla – They had way too many books on their list in my opinion, and I wonder if sales were down because of that- or because it was a Wednesday (and I seem to have the lowest sales this day). I have read Tuesday’s, Thursday’s, and Friday’s are the best days to advertise…jury is still out.
  5. Others (about the same)

Other results:

I was in Amazon’s top 100 for my category briefly – and next time I may stack some of the companies together (my next month’s release)- to generate a higher ranker. BUT… Amazon had me for a few days in their “Amazon’s new release best seller list” for Romance Suspense and Romance military. I didn’t even realize this existed until I stumbled upon it accidentally. I did hit #1 in romance military in Canada (not too hard to do), but it was still pretty cool to see.

Barnes & Nobles was the real shocker. They featured me in their new release best seller list (overall + romance)- and I began getting dozens of dozens of sales daily + my backlist while I was on there, and even hit #4 in my category. A FIRST FOR ME.

APPLE– Looks like Apple does not feature books on their recent bestseller list if they are 99cents. They do list you as a new release though. As soon as my book went back to the regular 2.99 price- I was on their recent bestseller list.

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Book trailer: I also used a book trailer I had made once my book was back at regular price. I had great results on FB using this trailer, and I was very pleased. Of course, the longer an ad runs on FB the cost per click tends to increase, so you need to delete the boost and retarget to lower the cpc.

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Will I do this again? I am already setting up the same plan now for my next release, Forever Rome, which comes out 9.20. As I mentioned before, I may stack a few email companies for the same day and I’ll see how this impacts results. My new release is the first in my new series & a different subgenre- so I will be targeting other readers.

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I recently made the first book in my romantic suspense, Hidden Truths series, free. This is a whole other topic–needing a new post. I plan on sharing the good, the bad, the ugly… and the fantastic… about advertising a free book next. So stay tuned!

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Featured Author: Phil Price

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I am excited to introduce author, Phil Price. I recently stumbled upon his work on Twitter, and I purchased his book, Unknown. Not only is Unknown an awesome book, but Phil Price is a great guy, and a huge supporter of other authors. I highly recommend you check out his work! He’s currently rocking a solid 5.0 on Amazon.com!!

 Blurb for Unknown:

Every year across the world thousands of people disappear.
Many return home safe and well. Some are never found.
A select few end up far from home, harvested by two feuding brothers who need their blood.
How on Earth can this happen?
It doesn’t happen on Earth.

My review:

5star

I don’t normally read books of this genre, but I decided to download it not sure what to expect. From the first page I was hooked by the author’s style of writing, then he kept me reading with the unique plot and characters. I highly recommend this read & I look forward to more works by this author!!

What are other people saying?

“For a debut novel, you cant get any better than this.” -Amazon review

“Fans of occult, mystery and Vampirism will love this novel.” -Amazon review

Phil Price is a master story-teller. This book will take you to lands you couldn’t even dream of to face monsters you wish you didn’t.” -Amazon review

Who is Phil Price?

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Phil Price was born in Sutton Coldfield in 1974. He lived in various places until his family settled in Rednal, Birmingham in 1979. Growing up with and older brother and sister he always flirted with reading as there were always books lying on shelves around the house. Then in 1997 he embarked on a travel expedition that took him from Greece to Thailand, via East and Southern Africa. Sitting in dusty bus stations in Kenya, Tanzania, and Malawi gave him the opportunity to ignite his imagination fully. Since those far off days he has never been without a book to read.

He toyed with the idea of writing a book in 2009. After writing a few short stories he caught a whiff of a story in his head. It grew and grew in 2010 until he had enough to begin. Marriage and two children came along, with the story being moved to the back burner for periods of time. However during those periods of writing inactivity the story continued to evolve until it just needed to be written down.

Links to buy:

Amazon.com

Amazon.uk

Where else can you find Phil?

WordPress

Facebook

Amazon Author Page– check out his book trailer!

Twitter: @PhilPrice19

Goodreads

Are Your Readers Getting Digital Fatigue … and, Are You?

Chris The Story Reading Ape's Blog

Extract from an article by Author Judith Briles on The Book Designer site:

Back in 2012, I shared with my own author community that I suspected that “e” …or digital books would begin to decline in sales. In 2013, “e” sales were reporting a decline that has continued. I know, I know—many of you will report that your “e” sales are healthy or increasing. But, overall, the reading “e” world is not growing in leaps in bounds.

To read the full article, click on the link or her photo blow:

Readers Getting Digital Fatigue

Ashography Event Photography

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Blog Tour: Buried Lies by Britney Sahn

Thanks for sharing & the great review🙂

She's a Lip Biter

 

Title : Buried Lies 

Author : Brittney Sahin
Genre : Romance 
 
 
 
 
 
“Some people say that time heals all wounds, but no. Time only deepens the wound. And when I saw Olivia that night in the club, I realized I hated her now more than ever.”

Connor Matthews, former Marine and gun for hire, is not what you’d call the quintessential businessman. But when his father’s unexpected passing leaves the family business to him and his brother, Connor agrees to take over until his brother finishes his last tour of duty. Connor resigns himself to a life of dull meetings and paperwork, but quickly finds himself mired in his father’s web of shady business deals. And in the midst of the mess is Olivia Taylor, his gorgeous and headstrong ex-girlfriend.

Since they last parted, Olivia has known nothing but grief, heartache, and loss. Despite it…

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Buried Lies Release Day & Amazon Gift Card Giveaway

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To celebrate the 3rd stand-alone romance suspense novel in my #HiddenTruths series, I am running a $20 Amazon gift card giveaway. Be sure to check out the pinned post on my Facebook page for a chance to win. The giveaway is open 6/13-6/24 during the virtual book tour.

Buried Lies is different from Silenced Memories and Innocence & Betrayal, as it is told in dual 1st person point of views. To be honest, it is my favorite novel in the series, thus far, and I am so excited to share it with everyone. It is on sale for only 99cents during the book tour.

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BLURB:

“Some people say that time heals all wounds, but no. Time only deepens the wound. And when I saw Olivia that night in the club, I realized I hated her now more than ever.”

Connor Matthews, former Marine and gun for hire, is not what you’d call the quintessential businessman. But when his father’s unexpected passing leaves the family business to him and his brother, Connor agrees to take over until his brother finishes his last tour of duty. Connor resigns himself to a life of dull meetings and paperwork, but quickly finds himself mired in his father’s web of shady business deals. And in the midst of the mess is Olivia Taylor, his gorgeous and headstrong ex-girlfriend. Since they last parted, Olivia has known nothing but grief, heartache, and loss. Despite it all, she’s built a life for herself–a life with no room for the likes of Connor Matthews. She’s survived more than most could endure, but Connor has the ability to ruin everything she’s worked so hard to achieve. She must put the past behind her in order to survive . . . but can she forgive the man who broke her heart?

*This is a STAND-ALONE contemporary romance suspense novel in the Hidden Truths series. The books may be read in any order, but characters do make cameo appearances in each book of the series. Buried Lies is told in 1st POV, alternating between the male/female protagonists.*

Hidden Truths: Stand-alone romance suspense series: Silenced Memories (Michael & Kate) Innocence & Betrayal (Aiden & Ava) Buried Lies (Connor & Olivia) Title 4 (Jake & Alexa) – coming December 2016
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Facebook: http://bit.ly/1SVxhuz

Goodreads: http://bit.ly/1R5ag0N

Amazon Author: http://amzn.to/22hM7vQ

Twitter: @brittney_sahin

Amazon.us: https://amzn.com/B01E4L5BV8

Amazon.uk

Amazon.ca

Amazon.au

Nook: http://bit.ly/1XngfFm

Apple: http://apple.co/21lN3z1

Kobo: http://bit.ly/1qxLh05http://bit.ly/1qxLh05

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HOW I LOST MY IDENTITY & LET STRESS ALMOST KILL ME

Talented author & very important post!

I’ve been thinking about writing this blog post for a while but I just couldn’t do it. I wasn’t at the stage where I had figured out how to stop my downward spiral and take responsibility for ‘fixing’ myself.

Now, I have.

Finally.

And if my story can help any of those in the same situation. Either as an author or in any other facet of your life, then I’m glad.

Word of warning, this is another personal post that goes on for a while…so either grab a drink and enjoy or move along.

Oh, and there will be typos.

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First up, let’s talk about loss of identity.

I don’t know about you, but with a little bit of success comes a hell of a lot of doubt. While your friends and family are going ‘Wow, you’re doing so well’ on the inside all you’re thinking about is ‘Yes, but…

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Coming Soon: New Romance Series

FOREVER

Many of you know (that follow my blog), that I am the author of the romance suspense series, Hidden Truths. But I am passionate about all genres of romance, and although I am working on the 4th book in the Hidden Truths series (don’t worry- more books to come) … I would like to introduce you to my contemporary romance series: FOREVER. The Forever books will feature a different city around the globe with new couples to fall in love with. I am blending my passion for traveling & culture with my love of romance & writing. And I am so excited to share this with you all🙂

Where is the first stop?

FOREVER (1)

Why Rome?

Italy is one of my favorite countries. I am fortunate enough to have family there, and I fell in love the second I stepped foot in the beautiful country.

I also believe that Rome is a magical city. Post college, I was standing in front of the infamous Trevi Fountain (where you throw a coin over your shoulder and make a wish)… and I wished for love. Shortly after I returned to the U.S. I fell madly in love (a total accidental meeting via wrong email communication… with my now-husband)–So… WHEN IN ROME…🙂